Reading is an important commercial centre in Southern England and is often referred to as the commercial capital of the Thames Valley. The town hosts the headquarters of major British companies and the UK offices of major foreign multinationals, as well as being a major retail centre.
Reading's location in the Thames Valley to the west of London means that it has always had a significant position in the nation's transport system.
It is a major junction point on the national rail system, and as a consequence Reading station is a major transfer point as well as serving heavy originating and terminating traffic.
In RoCK, the existing Reading Travel information system will be extended for wireless and pda-based applications to bring personalized information to the customer.